FULL-SERVICE BRAND DESIGN FOR COWBOY, A QUEER BRAND INFUSED WITH ELEMENTS OF CLASSIC AMERICANA. OUR SCOPE INCLUDED BRAND IDENTITY, PACKAGING, PRODUCT DESIGN, DIGITAL DESIGN, ART DIRECTION, AND PHOTOGRAPHY—SHAPING A VISUAL LANGUAGE THAT FEELS BOLD, PLAYFUL, AND DISTINCT. FROM STILL LIFE TO CREATIVE DIRECTION, WE DEVELOPED A COHESIVE SYSTEM THAT BROUGHT COWBOY’S WORLD TO LIFE ACROSS RETAIL, SOCIAL, AND DIGITAL PLATFORMS.